For a normal person blessed with all 5 senses working in sound condition what would be the experience of being visually handicapped for even a few minutes? KNGF Guidedogs and SpecSavers believe that this experience by a normal healthy person can change the life of a visually impaired one through charity. Together they have created a pair of sunglasses special for their NO VISION quality. The campaign for the company was designed by UbachsWisbrun JWT Amsterdam, The Netherlands. It involved the trying of sunglasses by prospective customers.
Hidden in the vast array of normal sunglasses were the pair of these special no vision sunglasses which when accidently tried upon by the customer will leave him/her with that insecure feeling of losing one’s sight. The purpose of this activity is to raise awareness among people and the price tag reveals about the SpecSavers’ sponsorship of KNGF Guidedogs. This promo which will run for several days in all the eighty SpecSavers stores is expected to create more sponsors and donors for the good cause.
Via: Directdaily
September 2nd, 2008Utterly Butterly Delicious Amul Billboards in Delhi
As a kid most of us would have cherished those Amul adverts on TV and butter packs! As an adult I still am crazy about them. Thanks to billboard advertising now I can enjoy these ads out of print medium and on a huge scale while being stuck in a traffic jam in Mayur Vihar or passing by Akshardham temple. Well, some of these billboards that I’m sharing here are timed-out but for the sake of good ol’ childhood memories here is a line up of Amul billboards for you all… 
The company which gave the slogan “A Diamond is For Ever” to the world makes an entry into the realm of creative advertising. Using 25,000 Red Roses the company has splashed a huge signboard displaying the slogan in flower font. This was an attempt to reemphasize on the supreme status of diamond as a gift option for your girlfriend/ wife. That diamonds are a girls best friend is well known but these precious stones are also known for their price!
September 1st, 2008This Milky Way Goes a Far Way!
What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.
September 1st, 2008‘Stop the Traffik’ Brings Out Guerilla Marketing Campaign in London
Human Trafficking is one of the dark realities of today’s rapidly advancing world. Many gullible thousands of age tender and young, becomes the victim of this heinous trade today. Stop the Traffik is a global movement against this crime. The NGO has recently come up with a very powerful guerilla campaign on the streets of central London. Saatchi& Saatchi (UK) has designed this campaign showing signs and billboards talking about human sale and advertising prices with provocative lines like ‘just a short walk away’, ‘great selection of humans New & Used!”.
August 30th, 2008Post-It Sticky Notes Have a Run in Nike Human Race Viral Video!
Tomorrow, millions of people will participate in the largest single day run of the year-the Nike+ Human Race 10K. I thought, on the eve of such an event which will take place in 25 cities around the globe, sharing with my readers this viral video by Nike using stop motion post-it sticky notes would be a good idea. I’m sure for most of the smart readers this video isn’t a fresh one but for the sake of those who haven’t seen it yet, let me give u some insights to it. This vid is made by BBDO Argentina and is the brainchild of director Antonio Balseiro along with vital inputs from animators Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.
August 30th, 2008Life sans Any Effort: Brylcreem’s Effortless TV Advert
Some adverts are made just for the heck of making one. Brylcreem’s Effortless TV spot seems to belong to this category! There’s this guy who uses the product and his life seems to be sans any efforts. Voila! Every single action that he performs be it getting into his shirt, preparing his toast and some other nitty gritty household chores (before he finally dumps himself on the sofa and feeds his pet tortoise) seem to be so smooth, bearing a fluidity of some sorts! Jeez, I whish that was true in the real life too. What irks me is that after first 30seconds the commercial becomes boring until the camera ultimately focuses on the displayed Brylcreem tubes. Boringgg…is the word to describe this TV ad!
Via: Adverbox
Gone are the days when non-profit ads were seen in black and white format in print or on TV. Advertisers are today coming up with attention grabbing tactics and employing ambient & guerilla marketing for social and non-profit ads as well. Recently seen in Vancouver city (Canada) were these real handcuffs (instead of traditional locks) that locked to items displaying the message “Escape Your Criminal Record”. This work was done by Hot Tomali for Pardons Direct Inc. The latter believes that a criminal record negatively affects one’s ability to travel, career advancement & employment opportunities, ability to be bonded and most of all one’s peace of mind! To invite those with such a record for clearing their name and provide and expert Canadian Pardon and U.S. Entry Waiver these ads have been created. I must say using ambient was a very smart strategy by Hot Tomali because these real handcuffs instead of an ad on a 2D paper have a lasting impact on one’s psyche! Three cheers for Thomas Stringham (Copywriter & Creative Director) and Richard Henderson (Art Director) who prepared these wonderful ads.
Via: Adland
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August 29th, 2008OOH by Books & Beyond
A lot if happening in the OOH (Out of Home) advertising front. It seems anyone wants to grab maximum attention by coming up with innovative ideas in the space on and above streets. Now look at these mega fabricated books on pole kiosks…aren’t they more interesting to look at than a yellow pages ad on a new book store? Books & Beyond has come up with such innovative outdoors. It is a new vertical by Spencer’s Retail and offers an amazing range of books. This is not all the store also sells toys, stationary and gift items. Music lovers can also visit the store for selected music and home videos from Music World.
If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.