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When it comes to the display of creativity in advertising campaigns, no body does it as Ogilvy & Mather! This outdoor campaign for DHL was done in Beijing. The ‘mobile’ on ground communication utilizes a gigantic outline of a cursor. The latter being installed on DHL runner vans through out the city’s Central Business District. Making use of such an idea imparts the 24×7 image of DHL- an attribute which it wanted to advertise about at the first place. Outdoors have a special place in advertising world because of the impact and if the outdoor advertising has a “live” element in it then definitely the campaign reaches across a diverse range of people in an effective manner.
So, a pat on the back to the team who created this Online Tracking Van! Here are the credits:
Executive Creative Director: Nils Andersson, KweiChee Lam;
Creative Director/ Art director: Michael Wong;
Copywriter: Yue Song;
Art Director: XiaoChen Li.
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Via: adofthemonth