A red Galliano dress, a bright red pair of Alexander McQueen heels, a DSquared jacket and a Vulture! This is the message shown by print ads of Harvey Nichols Summer Sale (Vultures) adverts. No, the ugly looking but useful bird is not out of place in this ad campaign. Infact, Harvey Nichols has cleverly chosen vulture to symbolize the predatory nature of sales shopping. Just close your eyes and remember the last time you had been to a summer sale of a highly popular brand. I bet you would have been jostling and rubbing your shoulders with other enthusiastic shoppers!
I have had such an experience more than a couple of timesJ.So, it’s easy for me to relate to this ad campaign. Minimalist use of objects, symbols and words, yet very impressive! Applause for DDB LONDON (UK), executive creative director & creative director (Jeremy Craingen), art director (Richard Denney), copywriter (Dave Henderson), designer (Peter Mould), Photographer (Karena Perronet-Miller), group head (Grant Parker ), project manager (Caz Tripp) and art buying (Daniel Moorey).
Also, kudos to retouching team (Steve Sanderson, Andy Walsh, Greg Chapman) and the accounts team (Philip Heimann, Briony Small ).
Via Coloribus
