Posts Tagged ‘Public Awareness Ads’

Second Hand Smoking And Children

Tuesday, August 5th, 2008

Â
I hate cigarettes and I can’t stand smoking. Perhaps, that’s why I love anti-smoking advertisements done for public health & safety so much! Today I came across two prints in magazine which beautiful captures my views on why smoking should be avoided by everyone. And this time the aspect in feature related to smokers is second hand smoking. The ad has two versions ‘girl’ and ‘boy’. Both have won accolades at the Dubai Lynx 2008 Awards by winning a Silver lynx in Health & Safety, Public Awareness and Fundraising & Appeals sub-category. The print ads show a second hand smoking in fore ground and a girl / boy in the background with such a look in eyes that evokes a question in your mind- “why are you victimizing me with your act?â€

Â
How cruel it is on the part of smokers who don’t even realize that they are not just harming their own bodies but of those around them especially kids!! I hope the ads do make a difference in the long run. Here are the credits:
Advertiser/Client: GULF PROMOACTION DDB
Product/Service: SOCIAL SERVICE CAMPAIGN
Entrant Company, City: GULF PROMOACTION DDB, Dubai
Advertising Agency, City: GULF PROMOACTION DDB, Dubai
Creative Director/Copywriter: Rishad Lawyer
Art Director: Laith Hafez
Â
Via: arabadzone

Tags: , , , , , ,
Posted in Advertising, Advertising & Services, Advertising Agency, Magazine Advertising, Print Advertising | No Comments »

Protect Your Child from the Perverts lurking on Internet

Thursday, July 31st, 2008


Your kid is surfing on the internet and you are happily taking on the chores of your house. But you can’t afford to be negligent, as perverts are lurking the internet and your innocent child is vulnerable. Becoming a victim of pedophilia can be a horrible thing for your kid. And seen generally, it’s often difficult for small kids to report about such a thing to their parents fearing that they might not be believed and might even get reprimanded. Concerns about child safety on internet are just and on the rise these days. In an attempt to spread more awareness on this topic among those happy-go-lucky parents who are contended enough to teach their children how to surf but are carefree to tell them about the dark side of this technology.


These print adverts by the iG group focus on alarming parents in a gentle manner. Created by Neogama/BBH (Brazil), the visuals are very creative but the tagline is a bit weak. Although, approaching such an issue in a non-explicit manner, it is a big challenge. In that ways, the agency surely needs a pat on the back! Besides, the real triumph will be measured when the cases of child pornography and other heinous child abuse crimes will decrease owning to awareness generated by these adverts and an active parental control. Parents its time you pull up your socks!

Via: pubaddict

Tags: , , , , , , , ,
Posted in Advertising, Advertising Campaign, Print Advertising | No Comments »