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Every month there comes an advertising campaign or single ad on HIV. The disease is such that no amount of media attention seems less. Designed by Mohallem Meirelles (São Paulo, Brazil) the ad campaign of Viva a Vida called ‘Use’ is a an outdoor backlit display. The ad challenges onlookers about HIV status: Positive or negative? Well, you never know. The display shows a woman in both positive and negative image controlled by sequential on/off lighting. The idea is a nice one and it clearly outlines the element of doubt that we at times can have. So the display reminds us that, one must play safe (use a condom). Here are the credits:
Art Director: Bruno Bomediano; Creative Director: Eugênio Mohallem
Copywriter: Julio D’Alfonso; Photographer: Guilherme Arruda
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Via: adsoftheworld
Posts Tagged ‘Public Interest ads’
HIV Status: Negative or Positive?
Monday, August 4th, 2008Save Forests via Forest Love Campaign: Greenpeace’s Green Spot
Tuesday, July 29th, 2008 Greenpeace Germany tells you how your love and a bit of an outdoor mushy stuff can save world’s green cover- forests. It has launched a mission for all you people who love to Love and who love the diverse beauty of a forest. To encourage you is the ‘forest love spot’ – a very suggestive video which displays human passion and love- how we just loose ourselves in these wonderful lush forests. All you have to do is take pictures or make videos of yourself or your friends spreading the love in a forest. Then submit your work (pics) in the Flickr group or posts your green videos there. Winners will be featured in a Greenpeace video that will be shown to the EU commission. So go ahead spread love and passion…and SAVE FORESTS for our future. And before you call your sweetheart for a photo shoot have a look at the video underneath! 
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Prints that Inspire You for a Good Cause
Saturday, July 26th, 2008
What happens when creativity and pen-art combines with a good cause? The result is a brilliant advertising campaign by Sports Association for the Handicapped. The latter’s campaign comprise 3 adverts: all neat, simple, refreshing and effective. Congratulations to the artist who drew these line-drawings. One of the posters seems to be done by using ink-press technique.
Even more touching are the slogans:
1) Yes, running is good for the heart,
2) One foot can change someone’s life. Remember Cinderella? AND
3) Exactly when can you help us? Ready, set, go!
Here are the credits:
Advertising Agency: age. Comunicações, São Paulo, Brasil;
Creative Directors: Carlos Domingos, Paulo Pretti;
Copywriter: Ana Reber;
Illustrator: Javier Talavera;
Art Directors: Paulo Pretti, Luter Filho.
Via: adsoftheworld
Appealing the Humanitarian in You: WFP Ad Campaign.
Friday, July 25th, 2008
When was the last time you donated some of your belongings or did charity? In this world of ours there’s a grand canyon between the haves and the have-nots of the society! It’s in our hands the lucky ones to do something for those who are living in extreme poverty. Their penury leaves them malnourished and those badly affected are the children. Please spare a thought and join World Food Programme which urges you to be humane. Their recent ad campaign may seem to be a boring idea to the thick-skinned individuals stricken by materialism. But, sensitive people will surely be moved by these posters titled: Village, Well and Junkyard. After all, these are true images of the unequal ways prevalent in our society.
Credits:
Tagline: Freeing them from malnutrition and poverty is in your hands.
Art Director / Illustrator: José Luis Estrada
Creative Director / Copywriter: David Cruz
Advertising Agency: Publicom Lowe Honduras
General Creative Director: Juan Jesús MartÃnez
Other additional credits: Graciamaria Espinal
Via: adsoftheworld