What happens when creativity and pen-art combines with a good cause? The result is a brilliant advertising campaign by Sports Association for the Handicapped. The latter’s campaign comprise 3 adverts: all neat, simple, refreshing and effective. Congratulations to the artist who drew these line-drawings. One of the posters seems to be done by using ink-press technique.
Even more touching are the slogans:
1) Yes, running is good for the heart,
2) One foot can change someone’s life. Remember Cinderella? AND
3) Exactly when can you help us? Ready, set, go!
Here are the credits:
Advertising Agency: age. Comunicações, São Paulo, Brasil;
Creative Directors: Carlos Domingos, Paulo Pretti;
Copywriter: Ana Reber;
Illustrator: Javier Talavera;
Art Directors: Paulo Pretti, Luter Filho.
Via: adsoftheworld