A sand glass has been effectively used to count time lapse by our forefathers. Now, in 21st century the same sand glass has become a modern advertising tool! BMW erected a giant one at the Red Square in Moscow for the launch of its 7series uber-luxurious sedans. This has been the largest sand glass ever used in any OOH (out-of-home campaign), large enough to conceal a car in it!! Its dimensions being 12 meters (height) x 8 meters (width). Designed by agency MAB (Berlin), the German car was revealed day by day, as the silver balls filled inside the huge sand glass dropped from the upper to the lower half of the structure. The launch happened a month ago and received a wide audience by the virtue of the campaign’s size and its strategic location.
Enjoy the close-up shots of this sand glass and jump over to watch the launch video!
 
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the video…
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Via: Blissblog