Readers, this is an amazing video! I’ m sure you will be spellbound like I’m for everything about this promotional advert is just perfect-great animation, lovely narrative, well structurized plot, music, theme…just perfect! 
This ad is a part of BBC Sport’s Marketing campaign and titles for the forthcoming Olympic Games.
Its captivating animation reveals the traditional Chinese folklore Journey to the West and introduces Monkey, Tripitaka, Pigsy, and Sandy (the characters). The enchanting music was produced by Jamie Hewlett and Damon Albarn (Production company: Passion Pictures, Zombie Flesh Eaters). Journey to the West is an ancient  ribald tale by Wu Cheng en (written more than 500yrs ago).
The folk tale has its origins in the Ming Dynasty and has been hugely popular in China ever since. Thanks to BBC’s advert, now it is gaining popularity in the western world as well! The two minute spot is loaded with kung-fu action and I m pretty sure that Magic Monkey mania is here to stay!
BTW, here are the credits:
Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus, Ted Heath
Director: Jamie Hewlett
Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
Animation Director: Pete Candeland, Rob Valley
Animation Producer: Emma Phillips
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter, Mike Smith
Mixer: Jason Cox
Sound Studio: 750mph
Senior Engineer/Director: Andy Humphreys
Engineer: Steve Sedgewick
Via: coloribus