It seems shoe polish brands of the world love to advertise in B&W only. We all have seen the Cherry Blossom’s Famous adverts featuring Charlie Chaplin (real name Charles Chaplin) and now Shinola has done almost the same thing. Bring up the past by using some vintage posters for its advertising campaign which was handled by agency H2O Group Guatemala.
The print adverts titled: Mummy, Jack The Ripper and Frankenstein remind you of the famous German Expressionist Era when great classics like The Cabinet of Dr. Caligari and Nosferatu (movies) were made. I do like these posters for their element of horror and eerie drama.
But beyond the visuals, the idea seems to get vague when it comes to message about the product. The tagline says, “Shining shoes for 80 years”. Good enough! But what is shining from 80 years? These characters? Or the shoes these characters wear (which of course are not shown)? Only thing we can figure out is these horrible looking men are lit from a light source placed below and if the advertisers are indirectly hinting at the source being their shoes then, that’s a rather silly notion. But hey, everything is fair in love, war and the world of advertising!
Here are the Credits:
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena
Via: adsoftheworld