Ad Crunch

Media advertising for commercial as well as environmental concerns entwined into one is something that we don’t see everyday. The Sunday Times has come up with a witty television commercial (done by agency Ogilvy, Cape Town, South Africa) which narrates the link between reading habits of people in the morning , low population, less environmental footprint & saving local rabbit species! The art work is simply fantastic. Coming out as a fresh view the media house suggests that people who will subscribe to their daily will be delivered a free copy at their doorsteps. While they will be busy reading newspaper and gaining knowledge on current affairs the population of the area would be in check (cause people will not indulge in early morning sex!). Funny, but I wonder can the newspaper back this claim of theirs based on some hardcore research???

Nevermind, the rest of the story is that less population will result in less environmental strain and this might give a valuable opportunity to rabbits of the area to breed and flourish! Aah…deep concerns for nature but somebody please remind the media barons that their own newspapers come into existence after cutting trees and mashing their pulp (and I think this also contributes to the habitat loss of the rabbits!).Anyway, enjoy the advert for the agency’s sake which has done a good creative work. The credits are:
Executive Creative Director: Chris Gotz;
Producer: Saskia Finlayson;
Director: Jeana Theron;
Production Company: Velocity, Johannesburg;
Agency Producer: Emma Lundy;
Music co/composer/sound designer: B and S Studio;
Visual Effects/animation Supervisor: Sarah Houghton.

Via: Adsofthworld