�
Candy Feet, Sweet Candies & Love between two friends…these are the components of the new Skittles: Feet Advert. A curly haired dude wrapped in yellow cardigan says to another, “I’m your friend because you are really a good person”. Then onwards, one expects pretty much the same idea of sweet innocent friendship (read gay love) propelled by Skittles!
While the ad is deliberately crafted in the comedy genre, its silly dialogues and visuals hardly throw you into peals of laughter. I have no objections on the casting of this one, for a sweet candy can be effectively advertised and sold without using celebrities but the spot lacks value in terms of script.
�
Also, what I’m wondering at is, if Skittles is a sweet candy for adults then definitely, the advert could have been done in a more mature manner. And if the product is for kids, then certainly the weird commercial has nothing to offer to our tiny-tots! The TV spot definitely lacks a certain tautness which reflects in good commercials that have their messages in sync with the products image (“Grow the Rainbow, Taste the Rainbow” in this case) and the aspirations of the target audience. Anyway, in today’s time when many adverts are made will a daring spirit but end up in the trashcan, this one won’t make much of a difference! Or will it? 
So, here are the credits:
Copywriter/Director: Brendan Hearne
Executive Producer: Zak Thornborough, Ivan Stoilkovich
Production Company: GARGANTUAN
Director of Photography: David Wilson
VFX: GARGANTUAN
Telecine: Marshall Plante
�
Via: Dailymotion