Working late seems to have spelt trouble for Burger King in Miami. Apparently, three operators started a revolt last month in a lawsuit claiming that the new extended hours policy hugely advertised (in a new ad directed by Spike Lee and starring Sean Combs) by the burger makers makes very little money and overworks the employees. Though the suit covers only 57 locations, it has already got the support of the company’s franchise association which stands for 5000 of Burger King’s 7000 locations.
Burger King, on its part, claims that it has the right to enforce hours of operation by way of a clause in the franchise agreement, stating that hours of operation are 7 a.m. to 11 p.m., “unless otherwise authorized or directed.” Actually, the deal is that BK is threatened by the popularity and sales of its competitors like McDonald’s, Wendy’s and Taco Bell. The security risk involved is another issue.
Via AdAge