Life becomes fragmented for those who suffer the aftereffects of drunken driving- crushed spines, broken bones, skull fractures and paraplegia. The fact is gruesome and painful enough to experience. But it has been well represented in form of a colorful collage. The adverts of Don’t Drink & Drive Campaign from Malteser Ambulance Service are neat, simple and effective. The work is done by none other than ace-advertising agency, Ogilvy & Mather (Alemanha).
Some might find these ads a bit too loud (in terms of color scheme) for such a message but I think, these adverts are beautifully executed. You just need to absorb the seriousness of the message and protect yourself. So, if you booze on a party call a cab but don’t drink and drive!
Via: pubaddict