Beijing Olympics have begun with a bang and on this occasion, Nike recently launched its new sportswear range. The latter’s launch has also been conducted in an interesting manner. The company redecorated the NikeTown NYC store. The entire fifth floor (where the store is) was given a Sportswear treatment. The NikeTown 5th floor sports a new architectural look and houses an entirely renovated range of products. The first and perhaps the most impressive thing that meets your eye is the five story chandelier-inspired windrunner installation. It spreads across several floors and is built around one of the most important silhouettes of sportswear-the Windrunner. This installation will be taken down in a month’s time but till then it remains the most spectacular thing found in a sports store anywhere.
This unique installation also includes the symbolic Windrunner of US team model (also worn by the U.S. athletes during the Opening ceremony of Beijing Olympics and will be worn again at the closing ceremony as well!).While everybody cannot be in NYCity to visit the NikeTown NYC store, those from diverse parts of the globe can have a look at the renovated store (as a part of the marketing campaign) here at adcrunch:
Via: highsnobiety
Wouldn’t you like to know the names of those behind these lovely prints? Well, the art director is Afflatus Dang and copywriter is Monkey Q.