The Aborigines and natives of Africa and Peru have such an exotic visual radiance about them which advertisers do like to capture once in a while. The Mitsubishi Pajero Sport print ads titled: African, Aborigine, Peruvian (released in July 2008) captures the essence of these folks alongwith the ads message: Make New Friends.
I like the colorful visuals of the adverts and also their tagline which clearly tells the viewer that Mitsubishi Pajero Sport is one SUV makes your journey comfortable enough to make you go further (and explore new regions, meet new people).
Here are the credits:
Agency: Africa, Country: Brazil, Art director: Humberto Fernandez,
Creative Director: Nizan Guanaes, Sergio Gordilho, Humberto Fernandez e Flávio Waiteman,
Copywriter: Flavio Waiteman and Photo: Fernando Zufo.
Via: coloribus