If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.
Designed by TBWAChiatDay, New York, USA this outdoor campaign was on the lips of everyone who attended the event for these sofas break the long stretched monotony of using celebrated models for this product genre (anti-cellulite creams/lotions). The sofas emphatically speak about the success of the Nivea formula without getting into the hassles of those confusing graphs or pie charts! Here are the credits of this powerful campaign:
Art Director: Peter Unger
Creative Director/Copywriter: James Cheung
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Hand Lettering: Andre Trenier
Furniture Builder: DuneÂ
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Source: Bestadsontv