Posts Tagged ‘Travel& Tourism’

Lending its Touch of Humanity: Touch Community Service

Friday, July 18th, 2008

Touch Community Service, Advertising, Advertising & Services, Ad Campaign, Ad Agency, Ogilvy& Mather, Community, Community Service, Community Service Ads, Travel& Tourism, Timor, Singapore, Outdoors

Touch Community Services has been reaching out to people of all religion and races belonging to the lowermost strata of society from the past 16 years. It is committed to the well being of all people and has an integrated network of 17 services with 18 centers throughout Singapore. So, when it deiced to display an ad-campaign for travel and tourism in East Timor, Ogilvy& Mather (Singapore) was sonly too happy to take the charge of preparing the ads. The adverts done so sincerely reflect the concerns of the community and reach out to those who have a sensitive heart. The credits are:

Advertiser: TOUCH COMMUNITY SERVICE

Country: SINGAPORE

Creative Director: Tham Khai Meng/Eugene Cheong/Stuart Mills

Art Director: Tham Khai Meng/Stuart Mills/Scott Hitchcock

Photographer: Lai (groovy)

Illustrator: Scott Hitchcock

Copywriter: Eugene Cheong

Typographer: Stuart Mills/Scott Hitchcock

Via AdverBox

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Posted in Advertising, Advertising Agency, Ogilvy and Mather | No Comments »

Travel Around the World: Cox & Kings

Sunday, July 6th, 2008

Cox

Advertising agency: Saatchi & Saatchi (Mumbai, India) has done a print ad campaign for the world famous travel& tour company Cox & Kings. The adverts bear a nostalgic look in sepia tones. Three world famous destinations/icons are picked and their snaps at the time of their construction have been used for designing the ads. The poster adverts are named Statue of Liberty, London Bridge and Eiffel Tower. The agency has maintained a classic look in all the three advertisements. The idea of showing a family being photographed in front of a still-born Eiffel tower (that is the tower in its initial stages) reflects only one thing; that Cox & Kings is in the business of travel, transport and tourism from a very long time indeed! Whatever be the covert claims made by these ads, the appearance of the ads is rather dull.

Via AdsoftheWorld

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Posted in Advertising, Advertising Design, Print Advertising | No Comments »