Discovery Communications of Washington DC created a print campaign for Discovery Channel’s weekly TV special entitled “Dirty Jobs.” Creative director Stefan Poulos and art directors Scott McDonald and Alison Medland came up with a brilliant idea of showing a man who is totally messed up and dirtied. There are descriptive captions as to what the pieces of dirt and trash are that have stuck to the man.
The show’s tagline reads ‘The worst is yet to come!’ Make-up was brilliantly done by make-up artist Jane Choi. The very realistic photography was accomplished by photographer Roger Hagadone. With the professional work done by the two, it looks like the man in the picture has already seen the worst that is to come.
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