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Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign. Â
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male âtargetâ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
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The company has seen a lot of revamping efforts recently before the Beijing Olympics with âdesign a coke campaignâ. In general the packaging of sister brands Diet Coke and Coca-Cola (classic) underwent a change along with that of Coke Zero earlier this year. Plans to launch yet another nouveau design for the entire range by Christmas this year throughout Europe are down the pipeline. Considering the fact that Marc Fosterâs Quantum of Solace premiers globally on 31 October in London, the new advertisements for Coke Zero Zero 7 which are expected in one months time are going to be equally interesting like the upcoming 22nd bond movie should be!
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Source: Brandrepublic
Posts Tagged ‘UK’
New Avatar of Coke Zero to Tie-Up with Next Bond Film!
Tuesday, September 2nd, 2008Yummy Can Be Dangerous For Your Heart!
Tuesday, September 2nd, 2008
You eat fruits and veggies and you take on that treadmill three times a week. Still, you might not be helping your heart much if  you have a big craze for saturated fatty stuff like cheese , butter, fried stuff etc. Your diet might be the culprit if it contains a dose of saturated fats. Yes sir, âOpen your eyes to saturated fatâ, says World Heart Federation. The latter has launched print advertising campaign comprising ads titled Croissants, Butter, Cheese and Meat. Designed by BBH (London, UK) all the prints shock you visibly as they are meant to bring you out of your-happy-go-lucky state and become aware how saturated fats can be your silent killers!
The World Heart Federation aims at arousing public interest towards prevention and control of heart diseases especially in low- and middle- income countries. Â Here are the credits:
Art Directors / Copywriters: Dave Monk, Matt Waller
Photographer: Peter Lippmann and Photographers Agent: Carolyn Trayler Agency
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Source: Adsoftheworld
âStop the Traffikâ Brings Out Guerilla Marketing Campaign in London
Monday, September 1st, 2008Â 
Human Trafficking is one of the dark realities of today s rapidly advancing world. Many gullible thousands of age tender and young, becomes the victim of this heinous trade today. Stop the Traffik is a global movement against this crime. The NGO has recently come up with a very powerful guerilla campaign on the streets of central London. Saatchi& Saatchi (UK) has designed this campaign showing signs and billboards talking about human sale and advertising prices with provocative lines like âjust a short walk awayâ, âgreat selection of humans New & Used!â.
The campaign also involves distributing pamphlets that draw oneâs attention to not only those who are grinded in this unfair and unethical trade but towards the consumers who form a vital part of this human supply chain. It breaks my heart to realize that modern man can be so brutal and selfish. That modernism only affects his superficial entities like clothes and accessories but deep within he is a dangerous animal! Iâm sufficiently convinced that âpeople shouldnât be bought & soldâ (Stop the Traffikâs Slogan). What about u?
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Source: Pubaddict
Nokia UK Navigator Takes Responsibility for Its Actions
Sunday, August 3rd, 2008
âResponsibleâ is the just about the best projection any brand name can have and Nokia U.K. is with a voice-guided GPS tool, ports tracker and city guide, London agency Work Club devised short films to break things down for the users. In Work Club creative director Ben Moogeâs words, âWe know that our users are faced with a scary new technology. We are only trying to demystify the whole concept and make the use easier for them.â This effort was started with five instructional videos that includes an introductory film by Ben Whitehouse of Joy@RSA and four others handled by Rattling Stickâs Auten Humphries featuring a driver, walker, jogger and bicyclist explaining how Maps enhance their specific activity.
Donât worry, the approach is not boring. In fact, Work Club also has a fun side to the demystifying campaign. They have used âLost Charactersâ like an alien, a guy in a chicken suit, a gang of pirates and a lonely Goth kid, who all use human personal navigators to reach their chosen destination. The videos are a treat to the eyes and yet, very informative.
Meet Monkey: Amazing BBC Promotional Ad!
Friday, July 25th, 2008Readers, this is an amazing video! Iâ m sure you will be spellbound like Iâm for everything about this promotional advert is just perfect-great animation, lovely narrative, well structurized plot, music, themeâŚjust perfect! 
This ad is a part of BBC Sportâs Marketing campaign and titles for the forthcoming Olympic Games.
Its captivating animation reveals the traditional Chinese folklore Journey to the West and introduces Monkey, Tripitaka, Pigsy, and Sandy (the characters). The enchanting music was produced by Jamie Hewlett and Damon Albarn (Production company: Passion Pictures, Zombie Flesh Eaters). Journey to the West is an ancient  ribald tale by Wu Cheng en (written more than 500yrs ago).
The folk tale has its origins in the Ming Dynasty and has been hugely popular in China ever since. Thanks to BBCâs advert, now it is gaining popularity in the western world as well! The two minute spot is loaded with kung-fu action and I m pretty sure that Magic Monkey mania is here to stay!
BTW, here are the credits:
Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus, Ted Heath
Director: Jamie Hewlett
Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
Animation Director: Pete Candeland, Rob Valley
Animation Producer: Emma Phillips
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter, Mike Smith
Mixer: Jason Cox
Sound Studio: 750mph
Senior Engineer/Director: Andy Humphreys
Engineer: Steve Sedgewick
Via: coloribus
HSBC: Wimbledon Grass Art- Blend of Sports, Advertising & Art
Saturday, July 5th, 2008
As the scene on Wimbledon courts gets hotter with a much-anticipated clash between the Williams sisters what also catches the eye of sports lovers is beyond the game and the gorgeous ladies! I m talking about the HSBC: Wimbledon Grass Art here. The agency JWT, London is responsible for this brilliant blend of sports, advertising & art for the client HSBC (partner of Wimbledon this year). The agency enlisted British artists Heather Ackroyd and Dan Harvey who interestingly, use grass as a form of photographic paper! Their work involves projecting a black-and-white negative image onto a patch of grass as it grows in a dark room, and using the natural photosensitive properties of the grass to reproduce photographs.
To give shape to this particular work, these artists photographed 3 people (Tara Moore, Eddie Seaward and Lizzie May) before the tournament began. They then, displayed the grass versions of the photos on three large panels in Merton Park where the tennis fans have been camping and then queuing for tickets this year. Incase you are wondering who these people are here s a one-liner introduction to them:
¡Tara Moore- competing in the qualifying tournament,
¡Eddie Seaward- head groundsman at Wimbledon for the last 15 years, and
¡Lizzie May- a coach for the Wimbledon Junior Tennis Initiative.
This OOH work is now hugely acclaimed and it would be unfair if I don t mention the credits here.
Executive Creative Director: Russell Ramsey, Art Director: Mark Norcutt, Darren Keff
Creative Director: Axel Chaldecott, Copywriter: Laurence Quinn, Phillip Meyler.
Via CreativityOnline