Ad Crunch

Discovery Communications of Washington DC created a print campaign for Discovery Channel’s weekly TV special entitled “Dirty Jobs.” Creative director Stefan Poulos and art directors Scott McDonald and Alison Medland came up with a brilliant idea of showing a man who is totally messed up and dirtied. There are descriptive captions as to what the pieces of dirt and trash are that have stuck to the man.

The show’s tagline reads ‘The worst is yet to come!’ Make-up was brilliantly done by make-up artist Jane Choi. The very realistic photography was accomplished by photographer Roger Hagadone. With the professional work done by the two, it looks like the man in the picture has already seen the worst that is to come.
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What has a chocolate bar and a conveyer belt in common? Both are the components of an interesting outdoor campaign done for Milky Way chocolate at some stores in USA. Designed by BBDO this outdoor was planned to display the unique stretching abilities of the caramel content inside the chocolate bar.

Inside the store(s), shoppers were treated to a moving demo of a Milky Way’s stretchy caramel by fixing one half of the bar on the metallic portion and the other on the moving conveyor belt. Great idea! May I dare say somewhere it also hints you that if all that stretchy caramel is not burnt up by exercising after consuming the bar will lead to a similarly stretchy and fatty paunch!
 
Via: Frederiksamuel

If there’s anything that comes between you and your flashy swimwear it’s that horrible cellulite! Many a ladies just shriek at its slightest sight on their thighs or elsewhere. But worry not Nivea is there for your help. To promote its anti-cellulite crème in an unusual manner, the company wanted to do something different. So, during the Miami Fashion Week it came up with the ‘Say Goodbye Cellulite, Hello Bikini’ Challenge and used GOOD-BYE CELLULITE sofas to celebrate swimwear collection by Shay Todd.

Designed by TBWAChiatDay, New York, USA this outdoor campaign was on the lips of everyone who attended the event for these sofas break the long stretched monotony of using celebrated models for this product genre (anti-cellulite creams/lotions). The sofas emphatically speak about the success of the Nivea formula without getting into the hassles of those confusing graphs or pie charts! Here are the credits of this powerful campaign:
Art Director: Peter Unger
Creative Director/Copywriter: James Cheung
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Hand Lettering: Andre Trenier
Furniture Builder: Dune 
 
Source: Bestadsontv

 
Climbing heights against G forces is sure a daunting task! It is better to have all the equipment and a fair knowledge of some laws of physics before you take your call. But that’s just not enough; you need an expert’s advice too! The posters of Northern Lights Climbing Center do just that. If you are a climber and daring one at that then these prints will surely catch your attention. The good part about these adverts is that they are pretty well executed by Cottage 10 (Hinesburg Vermont, USA). The idea is direct, and the presentation style is a refreshingly ‘no-fuss’ one! The audience is well targeted making use of a medium which has a direct impact.

The messages in both the prints seem to alert you yet the straight-forward approach is quite refreshing to see.These prints were prepared by Bill Drew (Creative Director and Copywriter) and Jeremy Iaquinto (Art Director). So, are you planning to join Northern Lights Climbing Center?

 
Via: Pixelpasta

We all love to pepper our days with pop, politics, celebrities, scandals, style, glitz, hip-hop and all things sugary and spicy. To feed us, the patrons of media are there especially, the moguls of fashion& gossip magazines. We love them and they love us! And we love their adverts too and they love to dish out such advertisements as Radar mag’s print ad campaign. The latter comprises 3 prints viz. Intolerance Bug, Plastic Surgery Fairy and DUI Bunny. All of them have the effervescence of a soda-pop! Created by Walrus (NY, USA) the adverts reflect the young and peppy spirits of the magazine. You can relate to the ads very well if you are a regular reader of RADAR. Even if you aren’t the ads interest you enough to atleast visit their website once and read their juicy stories (Like I did!) 

Credits:
Creative Director: Deacon Webster; Art Director: Mary O Keefe
Copywriter: Fred Kovey; Illustrator: Chris Roth

Via: adsoftheworld

Levi’s latest moonwalker campaign is a refreshing one to see. A bunch of guys looking out for some fun with a gas cylinder, handy cams, and one of them eager enough to show off his dare-devilry! One is completely engrossed watching the antics of these young lads. I like the part, where the moonwalker senses danger and opens his zipper to get down! The fellow showed some gravity of thought (just kidding, silly!)

The ad was developed by executive creative director Chuck McBride, creative director Marty Senn, agency executive producer Jennifer Golub, agency assistant producer Bill Spangler, and copywriter Eric King at Cutwater, San Francisco. Editor Dan Oberle took care of post production and VFX was supervised by Jake Montgomery (at Method Studios). Drama is added to the viral vid by Yadnus’s music (happens to be an American dance-punk band).

“I’ll take any one
New York to London
They say “Brave men run” to the sound of a gun…..”

Via: Duncans

Nothing can beat the combination of Oreo cookies and milk! The fact gets reinforced with this brilliant advertising campaign done by Draft FCB (New York) for Oreo. The Elevator ad campaign was installed in a shopping mall in NY City and it seems the crowd likes this sort of innovative outdoor advertising!
The poster advert on the above campaign reads, “The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie”.

It is interesting to note how the advertising industry is being shaped with the entry of ever-new and creative ways to launch & promote products. A 10/10 for the agency and a pack of Oreo cookies as a prize for good work!!

Credits:
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer

Via: frederiksamuel

Mac D as we love to call it is sure a star when it comes to advertising and marketing skills. It s Roland and happy meals became a mega hit with kiddos all over the world. And now this Giant Egg billboard! Spanning across from Wrigley field in Chicago, this huge billboard is the creativity materialized by Leo Burnett ad agency.

Now you can see your eggs hatching before being served on the morning platter at Mac D s. The giant egg starts cracking up in early morning hours (6:00AM till 10:30AM) and by the time you have your breakfast the egg billboard has already hatched displaying the “Fresh Eggs Daily” message on its yolk! CoolJ the eggs opens precisely for same number of hours daily indicating that once the breakfast hour is over no more fresh eggs are available. The engineering part of the big egg is taken care by Prop Art Studio, MMT. Certainly, a very interesting billboard which actually works!

A mention of the credits is must. Here they are:

Executive Creative Director: John Montgomery; Creative Director/Art Director: Brian Shembeda; Creative Director/Copywriter: Avery Gross; Art Director: Nathan Zuercher;

Copywriter: Adam Rubin; Executive Producer: Denis Giroux; Senior Producer: Laurie Gustafson; Prop Engineering: Prop Art Studio, MMT.

Via Coloribus

Denny s chain of restaurants released a T.V. advert on July02, 2008 which claims that “nothing good happens after midnight,” except the food& ambience at its restaurants.

The spot called “Human Slingshot” shows a group of young fellas prepping a stunt because they are bored and have nothing better to do than try their luck at a giant slingshot! One member of the group senses the ridiculousness of the moment and suggests “This is so stupid,” yet he too seems to enjoy the moment. Next we find, the man positioned into a giant makeshift slingshot being released in air and thrown miles away as everybody else gasps for air in bewilderment! Best part comes then, as in a totally anticipated manner born out of human psyche the viewer finds the rest of the group members running from the location in a speechless manner.

No words exchanged but the feeling of being caught is so dominant that those present there find it best to flee from the locationJ. So typical! Yet it strikes a cord with the youth. Let s see how much this promotional advert of Denny s is of actual help in catapulting its sales and popularity like the slingshot does to the daring stuntman.

Check out the video on YouTube and decide for yourself.

Here are the credits:
Agency: Publicis USA, Executive Creative Director: Shon Rathbone, Creative Director: Pete Voehringer, Steve Grimes, Art Director: Pete Voehringer, Copywriter: Steve Grime, Andrew Beckman, Chris Riley, Copywriter: Steve Grime, Andrew Beckman, Chris Riley, Agency Producer: Jaime Roderer, Production Company: Station Film, Director: Brendan Gibbons, Director of Photography: Shawn Kim and Editorial Company: Red Car Editorial, Editor: Keith James.

Via AdWeek

What’s new in the world of emotional advertising? It’s the entry of U.S. Cellular after Vodafone and Bharti Airtel (these two have churned out a number of emotional adverts for the Indian T.V.). USA’s cellular operator U.S. Cellular has launched an ad campaign called “Spread the Love” which urges customers to opt for a wireless company focused on infusing love and humanity to our currently dreary world. The agency responsible for this work is Publicis & Hal Riney (San Francisco, USA).

According to Roger Camp (Chief Creative Officer, Publicis & Hal Riney), “Although this is an approach not “of the category”, the team leveraged the philosophy that has always set Riney apart, which is taking what is authentic about a brand – its soul – and amplifying it. In this case, the new positioning plays on what makes U.S. Cellular different than other wireless providers – its focus on treating people really well. Whether that means customers, partners or employees. This is definitely a new approach, but the category is more than ripe for it. Especially since the wireless industry is inherently about connecting people.”
Ok readers, after that long oration, just take a look at ad here.

Personally, I feel the ad is like an old wine in new bottle but definitely well-executed!

Via Textually