When was the last time you donated some of your belongings or did charity? In this world of ours there’s a grand canyon between the haves and the have-nots of the society! It’s in our hands the lucky ones to do something for those who are living in extreme poverty. Their penury leaves them malnourished and those badly affected are the children. Please spare a thought and join World Food Programme which urges you to be humane. Their recent ad campaign may seem to be a boring idea to the thick-skinned individuals stricken by materialism. But, sensitive people will surely be moved by these posters titled: Village, Well and Junkyard. After all, these are true images of the unequal ways prevalent in our society.
Credits:
Tagline: Freeing them from malnutrition and poverty is in your hands.
Art Director / Illustrator: José Luis Estrada
Creative Director / Copywriter: David Cruz
Advertising Agency: Publicom Lowe Honduras
General Creative Director: Juan Jesús Martínez
Other additional credits: Graciamaria Espinal
Via: adsoftheworld