In a one of its own kind associations, Vodafone mobile users in India can now make use of the Shaadi.com matrimonial service on their hand phone. Powered by Mauj Mobile, this tie-up will allow customers to search and view profile details of shaadi.com members without having to log on to the internet. Not only this, they will also be able to browse through profiles, express interest in suitable matches, accept/decline offers and even send personalized messages.
“This is yet another service to add value to our customers’ lives,” shared Harit Nagpal, Director – Marketing and New Business, Vodafone Essar. A perfect marketing strategy that will rake in more moolah for the two brands. Firstly, polls show that the young India is no longer commitment phobic and in fact, looks forward to settling down with that special someone. Secondly, this service can be accessed by Vodafone customers through a call, SMS or on Vodafone live at the cost of Rs.3/SMS, Rs.6/min and 10p/kb respectively.
Via techshout