Despite so many efforts by environmentalists, illegal animal skin trade is flourishing. The latter is depleting the numbers of exotic species world over. And a big reason for this trade to do well is the fact that the consumer at the end of supply chain comprises of people like you and me who go out on trips and buy exotic animal souvenirs from places like South Africa, Venezuela, and Afghanistan etc. Targeting such travelers, tourists and customers is the latest print advert from WWF called BLOOD. Designed by LOWE GGK (Warsaw, Poland) the visuals of the print intelligently show how a single purchase of animal souvenir makes you guilty of a poor animal’s murder. The blood splattered on the path inside airport being left by the trolley displays a disturbing truth.
The headline of the ad appeals you: “Don t buy exotic animal souvenirs.” The ad is well executed and here’s hoping that it creates the needful impact to make a significant difference in the scenario of poaching of exotic animals. The credit for the advertisement goes to:
Creative Directors: Kinga Grzelewska, Marcin Nowak,
Art Directors: Giedymin Jabłoński, Maciek Trybek,
Copywriter: Patryk Michon AND Photographer: Igor Omulecki
Source: Pixelpasta
