Saturday, July 19th, 2008
The brand Quicksilver known for its trendy clothing &apparel recently launched its website which is dedicated to smart girls just out-of-the-college and making up their minds about what they would like to become in life.
The website advertising reflects the brands value. The women’s line thus created is for the high-spirit PYT’s (pretty young things) on and off campus!
The brand has thus roped in 6 women for this special line and the website- a fashion blogger, a bicycling activist, an artist, an architect, an automotive designer and a musician. All of them intelligent, creative and independent who love to display their work to the world. Their work can be accessed by the videos uploaded on http://womens.quiksilver.com/index.aspx . You can also check siteLA by Quicksilver to view the apparel collection showcased on it alongwith more interesting videos!
Source: commercial-archive
Tags: Advertising, Apparel Collection, Clothing& Apparel, Fashion, Girls, Quicksilver, Trends, trendsetters, Trendy, Website, Website Advertising, Women, Women’s Clothing
Posted in Advertising, Web Advertising, Web Site Advertising | No Comments »
Tuesday, July 15th, 2008
Cleanliness is next to Godliness . While we all have been following this adage since we were tiny tots, somehow, in between growing up we forgot that the traditional maxim holds true for our environment as well and not just personal hygiene!
Clean up Australia s initiative - Clean Up the World partners with the United Nations Environment Programme (UNEP) to encourage people and help them in preserving their local environment by cleaning it up and fixing it. The NGO did a recent survey on office paper printouts and found out that over 80% of them end up in waste bins. A disturbing sign that it is in today s time when forests are already limited in numbers. So, it came up with this innovative drive made especially for offices where work force sitting on computers and laptops is reminded through wallpaper about the value of paper and its source. The agency DDB, Sydney undertook this project and came up with a simple to use downloadable desktop image. The later will help in generating awareness and will force people to think before they go for a random printing session. The desktop image is that of a microsite bearing different icons in totality appearing as a tree. Brilliant idea and wonderful execution! I think this should not be limited to Australia only but should be made mandatory in offices worldwide.
Credits:
Executive Creative Director: Matt Eastwood
Designers: Jay Young, Ant Simmons, Alex Wadelton
Creatives: Ant Simmons, Alex Wadelton
Digital Art Director: Christof Ulbrich
Group Account Director: Kate O Brien
Via Frederiksamuel
Tags: Ad agency, Advertising, Advertising & Services, Australia, Clean Up Australia, Contemporary Ads, DDB, Desktop, Eco-friendly, Environmental Ads, Icons, NGO, NGO ads, Sydney, Think, Trees, Wallpaper, Website
Posted in Advertising, Advertising & Services, Advertising Agency, Contemporary Ads | No Comments »
Thursday, June 19th, 2008
Ever wondered about a web application that converts your inbox into a social networking hubb? If yes then it has arrived and if no then acknowledge Xoopit. The product which was released with initial client support for Google’s Gmail has become faster and is quickly gaining popularity among netizens. It enables you a single- click-multi-function facility. With it, you can browse Flickr, YouTube, Kodak, Picasa, and Shutterfly. Share photos, send emails, exchange vids and do a lot more from the environs of your inbox. It also helps in organizing ur files, attachments and briefcases. And, in bonus stay connected with your pals via Facebook or comment on their blogs!!
Currently Xoopit beta is available as a Gmail plugin for FireFox , on the web and on iGoogle . The company envisions the plan to expand its offerings to webmail services like Yahoo Mail, Hotmail, and AOL in the long run. With the flooding of web applications day in and day out , will Xoopit be able to organize our digital life (as it claims to do) or clutter it even more remains to be tested.
Via WSJ
Tags: Advertising, Advertising & Promotion, AOL, Application, FireFox, Flickr, Gmail, iGoogle, Online Advertising, Social inbox, Web Application, Web Site Advertising, Website, Website Marketing, Xoopit, Yahoomail, YouTube
Posted in Advertising, Advertising & Promotion, Online Advertising, Web Site Advertising, Website Marketing | No Comments »