Ad Crunch

 
Soft drink brand Coca-cola Zero is all set to revitalize its image and get into a major (read multimillion pound) tie-up with the forthcoming bond flick! The rebranding will result in Coke-Zero becoming Coke Zero Zero 7 going in sync with the 007 film- Quantum of Solace. The creative campaign for the company is handled by Wieden & Kennedy. The campaign next month will see the launch of limited edition Coke bottles in United Kingdom. Adverts on air and on-pack promotions bearing the Zero Zero 7 tagline will circulate in global media to further boost the rebranding campaign.  
The whole image makeover will be done keeping in mind the Bond image of Daniel Craig in Quantum of Solace. The company whishes to increase its male ‘target’ audience by this move. Dubbed as Bloke Coke at the time of its initial launch two years ago, the brand ropes in the first ever global marketing partnership.
 
The company has seen a lot of revamping efforts recently before the Beijing Olympics with ‘design a coke campaign’. In general the packaging of sister brands Diet Coke and Coca-Cola (classic) underwent a change along with that of Coke Zero earlier this year. Plans to launch yet another nouveau design for the entire range by Christmas this year throughout Europe are down the pipeline. Considering the fact that Marc Foster’s Quantum of Solace premiers globally on 31 October in London, the new advertisements for Coke Zero Zero 7 which are expected in one months time are going to be equally interesting like the upcoming 22nd bond movie should be!
 
Source: Brandrepublic

While there might be a doubt over the mapping and navigation facilities of Nokia cell phones (esply. model 6220) but there’s no doubt that its advertisement maps the whole world on a huge canvas! The spot (done by Wieden + Kennedy, London) shows pencils, pens, crayons, markers, sketch pens and enthusiastic people who go on drawing the image of the world we live in and share with our loved ones. The idea isn’t something that can be called ‘unique’ but the artwork in the video is good enough. Plus, what interests me the most is the passion with which people of all ages and even kids draw their world on a spread out white sheet.

The simple idea is thus well executed by the following members of the team:
Agency Producer: Lucy Russell; Art Director: Dan Norris
Creative Director: Matt Gooden, Ben Walker; Producer: David Stewart
Director: Antoine Bardou Jacquet; Copywriter: Ray Shaughnessy
DOP: Damien Morisot; Production Company: Partizan, London
Editor: Bill Smedley, Work, London; Art Director: Chris Oddy
Post Production: The Mill, London; Telecine Operator: Paul Harrison
On-line Operator: Barnsley; Music Composer: Wave, London
 
Via: adverbox

Beijing Olympics 2008 is shortly due. Coca Cola- one of its worldwide partners has launched the Unity ad campaign featuring iconic Le Bron James & Yao Ming representing the US and China. The thirty seconds TV spot has everything that speaks about the spirit of the international games. Besides the star players there s good audio (composed by Eclectic company), lovely animation showing grizzlies, panda bears, golden eagle, dragon, lots of fiery action and attitude and sparkling energy to wake up the sportsman in you. 10 on 10 for good work!

Credits:

Agency: Wieden + Kennedy
Advertiser: Coca-Cola Company
Brand Name: Coke

Tagline: Live Olympic on the Coke side of life

Production Company: Nexus Productions

Audio Post Production: Digital One

Creative Director: Hal Curtis, Sheena Brady

Art Director: Miriam Kaddoura

Account Director: Ryan Peterson

Agency Producer: Kevin Diller

Copywriter: Dylan Lee

Via: MetaCafe