Nivea’s ‘Kiss and Be Kissed’ ads have created quite a buzz, positive and negative both. Let’s start with the strength and then shall move to the demerits.
The 15-second spots evoke feelings of a warm and soft kiss. The models look young and innocent as they rush into a smooch. The Duffy music hits like ‘Mercy’, ‘Syrup & Honey’ and ‘Oh Boy’ lend their own romance to the advert with their powerful lyrics. Insiders reveal that Nivea is trying to be a part of popular culture which is probably why they have used popular music with a very popular theme. They hope that the Nivea character portrayed in the campaign builds a strong and positive connect with the consumers.
The brickbats? Well, conservatives might be uncomfortable watching the ads with kids. Let’s wait and watch for their hue and cry.
Via advertolog
