Posts Tagged ‘YouTube’
Sunday, June 29th, 2008
Each one of us spends a lot of time pondering upon and wondering about what life is?
It’s an open-ended question which agency Grey London has tried to solve for its client Fortis. Result is a 45second long simple, effective and thoughtful commercial titled “Life is a Curve”. With a simple line-drawing animation and meaningful voiceover, the advert explains that life is not a rolling dice of fate but a curvaceous line that joins the ups and downs that we face daily.
Our decisions affect the course of life. It reminds us that perhaps its best to stop, think and evaluate ourselves and our decisions when we feel stuck up. It’s good to remember that life is hard by the yard but its cinch by the inch. The ad says, Fortis helps you every single inch of your life in getting you where you have always wanted to be! For a quick lesson you can watch the spot on YouTube.
Via AdForum
Tags: Advertisement, Banking, Brand, Business Advertising, Commercials, Fortis, Grey London, Insurance, Life, Voiceover, YouTube
Posted in Advertising, Business Advertising, Contemporary Ads | No Comments »
Thursday, June 19th, 2008
Ever wondered about a web application that converts your inbox into a social networking hubb? If yes then it has arrived and if no then acknowledge Xoopit. The product which was released with initial client support for Google’s Gmail has become faster and is quickly gaining popularity among netizens. It enables you a single- click-multi-function facility. With it, you can browse Flickr, YouTube, Kodak, Picasa, and Shutterfly. Share photos, send emails, exchange vids and do a lot more from the environs of your inbox. It also helps in organizing ur files, attachments and briefcases. And, in bonus stay connected with your pals via Facebook or comment on their blogs!!
Currently Xoopit beta is available as a Gmail plugin for FireFox , on the web and on iGoogle . The company envisions the plan to expand its offerings to webmail services like Yahoo Mail, Hotmail, and AOL in the long run. With the flooding of web applications day in and day out , will Xoopit be able to organize our digital life (as it claims to do) or clutter it even more remains to be tested.
Via WSJ
Tags: Advertising, Advertising & Promotion, AOL, Application, FireFox, Flickr, Gmail, iGoogle, Online Advertising, Social inbox, Web Application, Web Site Advertising, Website, Website Marketing, Xoopit, Yahoomail, YouTube
Posted in Advertising, Advertising & Promotion, Online Advertising, Web Site Advertising, Website Marketing | No Comments »
Tuesday, June 17th, 2008
The lucky winners of Cannes Lions 2008 – international advertising festival are declared.
And the award goes to….TIMES OF INDIA LEAD CAMPAIGN print ad under corporate information category. The entrant company for this ad was JWT INDIA (Mumbai) for the client BENETT COLEMAN AND CO. which owns THE TIMES OF INDIA newspaper. The latter launched the Lead India Campaign on 1st jan 2007 first day of India’s 60th year of independence.
Taking inspiration from M.K.Gandhi’s words “We must be the change we want to see in this world ” , TOI started this effort to make the newspaper a catalyst of social change. The entire campaign included TV, mobile, video and outdoor beside the obvious print, urging a common Indian to get involved in the same and “lead India”. More than 20 celebrities including ShahRukh khan volunteered to participate free of charge.An overwhelming response was observed with over 37,000 participants. The campaign website registered more than 1.3 million hits at last count. More than a million YouTube downloads. The television programme was telecast on the Star One channel, part of India s largest television network. Admist campaign ads in several different media it is the print ad, which bagged the numero uno position at Cannes Lions. With this years Direct Grand Prix under its belt JWT, Mumbai is surely a roaring advertising agency now!
Via Adage
Tags: Benett Coleman and Co., Cannes Lions 2008, Direct Grand Prix, JWT, Lead Campaign, M.K. Gandhi, Mumbai, ShahRukh Khan, Star One, Times of India, YouTube
Posted in Advertising, Awards | No Comments »
Monday, June 16th, 2008
Watch your favorites. Anytime. For free.
Convergence is the buzz-word these days and the latest offering being Hulu. The latter is a website offering free, high-quality streaming video of TV shows and movies, primarily from NBC and FOX and their cable networks. In short it s a platform where web and TV converge. Launched in March 2008, Hulu has gained huge popularity within a period of few months. The streaming video site enables one to watch one s favorite TV shows, video clips and movies. The service is free and ad-supported. One can register an account as well. The site however does not offer video downloading for offline viewing as done by YouTube. Also, currently Hulu videos are offered only to users in the U.S. With Hulu just a click away one can watch episodes of TV shows like The Simpsons, Arrested Development, Family Guy, Saturday Night Live and American Dad!. In June 2008, Hulu added two Comedy Central shows: The Daily Show and The Colbert Report.
As the popularity of Hulu rises, TV programmers have started thinking on the lines of producing low-cost programmes exclusively for this site. What remains to be tested is the fact that will Hulu outperform YouTube? At this nascent stage it would be too early to give an answer in a mere yes or no. The site surely needs to have a bigger reach in order to compete with YouTube.
Via LATimes
Tags: convergence, Hulu, The Colebert Report, The Simpsons, Web TV, YouTube
Posted in Web Advertising, Web Site Advertising, Website Marketing | No Comments »