Good things come in small sizes. That’s absolutely true in case of the Smart car. The car is a two-seater and conveys innovation, functionality and joy of life! So, does its outdoor advertising campaign handled by agency Jung von Matt, Zurich.
Art director- Hisham Kharma and copywriter- Sergio Penzo have done a fine work on this billboard ad. The car’s traits are reflected by the innovative advertising strategy used where in the Smart Slim campaign is sandwiched between two panels with the perfect tagline “Fits Everywhere “! At $99 reservation program Smart car seems perfect for petite bourgeoisie.
Source: frederiksamuel